Ciao Bella!

This lux collection of handmade shoe cushions is an ode to beautiful Italy and your shoes will say "grazie mille"

Shoe Care Must-Haves

OUT with paper stuffers, IN with stylish shoe protectors

We  make shoe  cushions, sneaker  cushions shoe  bags, boot  shapers,  and mists  to  protect  your  footwear.

Preserve, Protect, and Love Your Shoes

Keep your shoes looking fresh with our patented shoe stuffers, designed with just the right amount of organic cotton filling. They prevent creases, maintain shape, and absorb moisture to keep your shoes in top condition.

Lightweight and easy to pack, they’re perfect for storage, travel, or as a thoughtful gift for any shoe lover. Simple, effective, and made to protect every step.

Effortless Shoe Protection

Stylish Shoe Care

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Blog - Shoes, Strides, & Stories

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Passion and purpose in every detail

Growing up in luxury hotels, Olivia Hollaus developed an appreciation for thoughtful details. With an interior designer mother and hotelier father, she learned early on that small yet detailed touches make a lasting impact.

A lifelong shoe lover, Olivia saw an opportunity to transform and elevate shoe care into something stylish and sustainable. Frustrated by wasteful and unattractive tissue paper in luxury footwear packaging, she set out to invent patented shoe cushions as a chic, practical alternative.

With Protect My Shoes, Olivia blends elegance, practicality, and collaboration, partnering with artists and creatives to bring beauty into everyday essentials.

Meet Olivia